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LET’S TALK BRAND!

Yours, mine, even your competition’s.
Through a fun but focused discovery process
we will drill down to your exact design needs.

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I’M A BIG-HEARTED CREATIVE!

And that big-love for what I do,
is generously infused into my design work.
Have a virtual peek into my studio…

SEE THE WORK
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WRITE ON SISTER

The blog is where I keep my
copy-writing chops sharp and provide
insights about keeping your brand in tip-top shape.

FEEL THE VIBE

HELLO THERE!

I'M JEN SCHMALTZ

…  a designer with heart, and my craft is combining images and words into powerful brand stories.
Graphic Design is at the heart of my story, but I’ve been known to write myself a new part now and again… happily and frequently embracing such roles as: Project Manager, Strategic Thinker, Visual Communicator, Story Teller, Brand Stylist and Content Curator.
{to name just a few…}
Design is where my passion and my purpose intersect, and providing clients with “the goods” to help their businesses soar is a pretty amazing thing to hop outta’ bed and do each day!
Lucky Me!

HOW THE MAGIC HAPPENS!

Spoiler Alert! It’s not really magic, but I like to think graphic design is a little bit like rocket science.
What you see on a finished page is a beautiful blend of art + science. A journey through multiple questions, answers, distillations and iterations to arrive at a rock-solid design solution.
And if I’ve done my job just right, ‘the sparkle’ that is sprinkled onto every aspect of your project will give you–and of course your customers– that feeling of surprise and delight when experiencing it.
Here is the Coles Notes version of how we are going to arrive at our design destination.
Clarify + Confront
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First we've got to face your challenges head on. Do you need more customers? Do your communications need a refresh? Are you struggling to get your message out there? A deep dive is sometimes needed to uncover the work that really needs to be done. I'm a master distiller. You talk. I listen. And from that will emerge the Once Upon a time of your new Brand Story. Sure, new beginnings are beautiful, but they can be scary too! Fear not, we will be on this design journey together, and I'll be holding your hand every step of the way. (Not literally of course, because that would be creepy)

Collaborate + Communicate
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Next, I take all of my scribbled notes and sketches from our discovery meeting and return to my secret creative lair - aka, my design studio. This is more a state of mind, than a place, so don't pop in. Here is where I literally drown myself in coffee and turn your design problem round and round the cranium, in my notebook and on my laptop. The solution will not always be what you think you needed in the first place. But with lots of clarification, communication and clear outlines on deliverables we will get to the thrilling next step of pulling your brand communications together.

Curate + Create
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Now, is when things get really interesting... and rewarding! The culmination of the carefully curated elements that will comprise your delicious new design and never-been-told-like-this, brand story. Whether it's a hip and current email campaign or an ultra-trad brand identity, the typography will be gorgeous, the content relevant and the aesthetic on-target for your market segment. With your happily-ever-after all wrapped up `{`that's code for sweet deliverables in hand`}` you'll be swimming in a sea of new customers... and anticipating our next exciting design adventure. It's going to be epic!

STUFF PEOPLE ARE SAYIN'

Jen is that rarest and most wonderful combination of inspired designer and clever writer. To her, words are as powerfully important as the images that accompany them, so the end result is always powerful and on-point. Working with her means seeing your vaguest marketing thoughts leap from your mind onto her page or screen in a far better form than you might ever have expected.

Liz Fleming Travel Writer / Editor

Jen Schmaltz; Thank you for your outstanding work on our recent marketing campaign ! You astutely ascertained the marketing needs of aspireMD , assimilated our message and delivered an impressive product in a compressed timeframe , the priceless bonus is the delight your wit and charisma brings to the process ! I so appreciated and trusted your proactive timeline, your captivating creative and your engaging, impactful writing skills. There was virtually no edits, as everything presented was pitch perfect even in draft. You sprinkled sparkle on every encounter and deliverable – making this consultative process notably rewarding in every aspect. I look forward to our upcoming and ongoing projects. Jen, you definitely have earned my highest regard and recommendation.

Dr. Jane Burk-Vassallo aspireMD

Jen just "gets it". She has this amazing ability to take what you say and articulate it on paper. I love that she knows what I want even before I do! She has a keen sense of what's trending and how to get attention, in a good way, and I like that. I totally support your decision to use her services, she's awesome!

Laura Beck The Venue Counsellor

Jen is truly a pleasure to work with, it’s not often you find someone with such a corporate... and creative vision. It seems we are usually either working with people who are corporate OR creative minded, but she is truly the best combination of both. During her creative process she not only makes things aesthetically pleasing but she incorporates incredible marketing strategies while doing it. Jen is also great at working with your vision, she makes the space feel so comfortable to be able to bounce ideas off one another and create your vision exactly to how you like it. Sometimes starting off a project can feel scary when you just see a blank page, all you have to do with Jen is sit down with her tell her a few points about what you had in mind and she will get started so the blank becomes your vision and you can continue to create and edit from there. She seamlessly integrates you into the creative process so you don’t feel like you’ve hired this separate entity, but you feel like a strong team able to work together until everyone is satisfied.

Keera + Kloey Wakil Our Mom's Cookies

Jen Schmaltz, or Schmaltzee (as they call her on the streets) is truly a pleasure to work with. What I love about Jen is the initial time and energy she put in to gain a better understanding of my brand and I. With this solid foundation of knowledge, I watched her creativity flow with ease and the results today are designs that accurately represent my brand. I appreciate how hardworking, professional, accommodating and patient Jen is. She is committed to Client satisfaction and I always have the feeling that she has my best interest at heart. Her warm smile, sense of humour and authenticity are a few of the many qualities that make working with her so much fun and enjoyable. I highly recommend working with Jen as she proved to be an outstanding graphic designer, brand strategist and sounding board.

Yasmeen Tonnos Glorious Living

WICKED AWESOME CLIENTS

THE ONLY WAY TO DO GREAT WORK IS TO LOVE WHAT YOU DO. – STEVE JOBS

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